eBay

eBay was once an eclectic wonderland, a place to uncover rare treasures that fueled people’s deepest passions. To reignite that magic, we knew we needed more than just a surface-level visual refresh; we needed a powerful, anchoring campaign idea. We found that strategic north star in a simple, universal truth: everyone has a “thing.” By building a robust campaign foundation around the concept of "Your Thing," we were able to unlock and build out a completely cohesive, highly flexible brand look and feel. This core idea gave us the license to create a refreshed brand system rooted in colorful, expressive visuals that evoke a true sense of excitement and discovery.